Guide

Category Targeting

Why use Category targeting? If your offers appeal to a specific category or vertical, such as an insurance offer or beauty product offer, you will have fewer auctions than a RON campaign, but each potential user will be more likely to convert as they will be more targeted to your offer. Basically a category consists of a stack of keywords relevant to the topic, maintained by TONIC.

Here you can find a detailed description of each category and what they consist of.

Non-Adult Categories

    • This category is for any animal or pet related keywords, such as cats and dogs, and any keywords relating to pet grooming - “dog grooming”, rescue/adoption - “angels rescue”/”pet adoption”, food - “healthy cat food”, supplies - “exotic pet supplies”, stores - “pet store”, breeds - “patrickgoldenretrievers”, veterinarians/animal hospitals - “veterinarian”/”animal hospitals”, and pet pharmacy - “online pet pharmacy”.

      Use it to target any pet affiliate programs:

      • pet food offers,
      • pet accessory, pet care and pet product offers,
      • pet medication or at-home medical treatment offers,
      • dog training courses,
      • offers for CBD-infused edibles, treats, and ingestible oils for dogs, cats, and even horses,
      • pet sitting, dog walking, or pet day care offers or services,
      • pet insurance offers.
      Subcategories
      Keywords
      Pet services such as “dog training”, and “pet grooming”
      Pet healthcare such as “pet pharmacy”, “pet medication”, “pet insurance”, or “veterinarian”
      Animal supplies and pet accessories such as “pet stores”, “pet supplies”, “pet food”, and “dog beds”
      Adopting a pet such as “pet adoption”, “animal shelters”, or “animal rescue”
      Dog breeds such as “beagles”, “english bulldogs”, or “husky”
      Types of animals such as “ladybugs”, “peacock”, “barracuda”, “cobra”, and “lizard”
      Types of wildlife such as “kangaroo”, “gorillas”, or “elephants”
      TOP Keywords:

      1. “pets”, 2. “animal food”, 3. “pet supply”, 4. “dog supplies”, 5. “cat supplies”

      TOP Geos:

      PPR: US, CN, TH, GB, KR

      POP: US, FR, GB, IT, ES

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    • This category is for any apparel and clothing related keywords, such as menswear - “menswear”, womenswear - “designer womens clothing” and kidswear - “kids clothes”, footwear - “footwear deals” and fashion accessories, including jackets - “jackets”, boots/shoes - “cowboy boots”/”women shoes”, hats - “wholesalehatsonline”, belts - “belts”, watches - “watch deals”, purses/handbags - “detachable purse handles”/”luxury handbags”, and eyewear - “eyeglass frames”.

      Use it to target any fashion, apparel, and clothing affiliate programs:

      • online shopping/e-commerce fashion stores, including men’s, women’s, children’s, and plus size clothing and sportswear,
      • fashion retailers who have both a brick and mortar as well as online presence, from upscale boutiques to discount stores,
      • accessories, such as watches and jewelry offers,
      • eyewear offers, including prescription eyeglasses and sunglasses, non-prescription sunglasses, and contact lenses,
      • offers from both direct fashion affiliate programs and affiliate aggregators.
      Subcategories
      Keywords
      Clothing items such as “shoes”, “dresses”, “tank tops”, or “tshirts”
      Accessories such as “belts”, “handbags”, “jewelry”, or “sunglasses”
      Sportswear such as “board shorts”, “running shoes”, “sportswear”, and “swimsuits”
      Special occasion wear such as “prom dresses”, “wedding dresses”, “bridal dresses”, or “halloween costumes”
      TOP Keywords:

      1. “fashion”, 2. “shoes”, 3. “accessories”, 4. “fan shirts”, 5. “watches”

      TOP Geos:

      PPR: US, RU, IN, CN, GB

      POP: US, FR, DE, GB, IT

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    • This category includes any beauty and cosmetics related keywords, such as skincare - “skin care products”, makeup - “glitter eye shadow”, beauty treatments - “spa treatment”, beauty salons - “beauty salon”, hair products - “hair care products”, wigs - “natural hair wigs”, and hair extensions - “hair extensions”.

      Use it to target any skincare, fragrance, botanical/natural beauty product offers:

      • cosmetics and makeup offers, including specific product lines and individual products,
      • fragrance/perfume, aromatherapy products and essential oil offers, including female, male and unisex fragrances, from designer labels to niche fragrances to discounted fragrances,
      • skincare offers, including organic, K-beauty, natural, botanical, and sustainable products,
      • male-targeted grooming products, such as skin moisturizers, hair growth products, and razors and shaving subscription offers,
      • hair extension, hair product and hair growth product offers.
      Subcategories
      Keywords
      Hair care products such as “wigs”, “hempshampoo”, “hair accessories”, “hair care tips”, “hair removal”, or “hair thickening shampoo”
      Cosmetic products such as “cosmetic products”, “best cosmetics”, “buy lipsticks”, “shop cosmetics online”, “mascara”, “natural cosmetics”, and “makeup”
      Personal care products such as “board shorts”, “running shoes”, “sportswear”, and “swimsuits”
      Special occasion wear such as: “hempshampoo”, “essential oils”, “perfumes”, “skincare”, or “body lotion”
      TOP Keywords:

      1. “cosmetics”, 2. “beauty”, 3. “beauty products”, 4. “plastic surgery”, 5. “makeup”

      TOP Geos:

      PPR: US, GB, CN, IN, PK

      POP: FR, US, DE, GB, ES

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    • This category is for any book and literature related keywords, among others books - “buy books online”, booksellers - “online bookstore” and libraries - “mobilelibrary”, as well as ebooks - “ebook library”, magazines - “online magazine”, comic books - “download comics”, and manga - “manga books online”.

      Use it to target any literary, book, ebook, magazine, comic, bookstores, and online bookseller offers:

      • books, including ebooks, audio books, printed books, and book subscription offers,
      • booksellers, including online ebookstores, brick and mortar bookstores, independent bookstores, and used, out of print and rare book sellers.
      Subcategories
      Keywords
      ebooks such as “ebook downloads”, “find ebooks”, “ebook library”, or “ebook vampire”
      Types of books such as “cookbooks”, “photography books”, “childrens books”, “textbooks”, “comic books”, “christian books”, or “used books”
      Book genres such as “romance books”, “poetry books”, “mystery books”, and “horror audiobooks”
      TOP Keywords:

      1. “comics”, 2. “books”, 3. “comic books”, 4. “magazine”, 5. “christian books”

      TOP Geos:

      PPR: CN, US, JP, IN, RU

      POP: US, DE, FR, GB, JP

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    • This category is for any classifieds and auction related keywords, such as auctions - “real estate auctions” and online auctions - “online auction”, as well as classifieds - “online classifieds” and classified platforms - “bestclassifiedsite”.

      Use it to target any online auction or classifieds offers:

      • vehicle auctions, such as car auctions or pickup truck auctions,
      • online auctions, including live auctions, popular auction platforms and niche auction platforms, such as luxury goods or farm equipment,
      • online classifieds, including popular classified platforms and classified ad submissions.
      Subcategories
      Keywords
      Auctions for surplus, retired or donated products such as “policeauctions”, “seized property auctions”, “charity auctions”, and “surplus auctions”
      Auction keywords such as “bid auction”, “online auction”, “best auctioneer companies”, “auction preview”, and “online auction sites”
      Classified keywords such as “online classified”, “classified ads”, “free classified ads”, and “classifieds cars”
      TOP Keywords:

      1. “auctions”, 2. “online auction”, 3. “car auctions”, 4. “repo boat auctions”, 5. “bid auction”

      TOP Geos:

      PPR: US, IN, DE, GB, CA

      POP: US, DE, CA, GB, FR

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    • This category includes all keywords related to computer hardware and computer products, such as laptops - “refurbished laptops”, PCs - “personal computer”, tablets - “tablet computers”, PC hardware - “hardware reviews” and components - “computer components”, computer maintenance/diagnostics - “computer repair service”, and computer security - “computer security”.

      Use it to target computer related offers:

      • computer products, such as ergonomic mouse devices, laptop cases, wireless keyboards, etc.,
      • online computer retailer offers, such as customizable gaming PCs, refurbished computers, computer accessories, and computer hardware,
      • online shopping/e-commerce computer retailers,
      • computer retailers who have both a brick and mortar as well as online presence, from specialty stores to discount stores,
      • computers offers, including specific product lines and individual products.
      Subcategories
      Keywords
      Internet related such as “website development”, “web design”, or “internet speed test”
      Computer systems terminology such as “cloud computing”, “servers”, and “computer parts”
      TOP Keywords:

      1. “computer”, 2. “email”, 3. “computer security”, 4. “hardware”, 5. “printers”

      TOP Geos:

      PPR: US, IN, GB, RU, CN

      POP: US, DE, FR, GB, ES

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    • This category includes all keywords related to electronic devices, such as televisions - “smart tv”, smartphones - “mobile phones”, car stereos - “car radio”, game consoles - “gaming consoles”, digital cameras - “latest digital cameras”, karaoke machines - “collection karaoke”, smart home devices - “smart home systems”, and speakers - “buy stereo speakers”.

      Use it to target consumer electronic related offers:

      • online shopping/e-commerce electronics stores,
      • consumer electronics retailers who have both a brick and mortar as well as online presence, from specialty stores to discount stores,
      • consumer electronics offers, including specific product lines and individual products.
      Subcategories
      Keywords
      Products such as “gadgets”, “printers”, “cell phone”, “digital cameras”, “drones”, “headphones”, or “gameconsoles”
      TOP Keywords:

      1. “electronics”, 2. “gadgets”, 3. “sound system”, 4. “television”, 5. “cameras”

      TOP Geos:

      PPR: BR, US, EC, CN, IN

      POP: US, FR, DE, GB, ES

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    • This category includes all keywords related to mainstream dating, such as general mainstream dating - “dating for men”, “best dating sites” or “local dating” and niche mainstream dating - “senior dating”, “Christian dating”, “professional dating sites” or “interracial dating”.

      Use it to target mainstream dating offers:

      • online dating sites.
      Subcategories
      Keywords
      Generic terms such as “online dating”, “dating apps”, “single men”, “local singles”, “jewish singles”, “speed dating”, or “dating services”
      TOP Keywords:

      1. “online dating”, 2. “transgenderfriends”, 3. “dating”, 4. “dating personals”, 5. “speed dating”

      TOP Geos:

      PPR: IN, US, ID, CN, JP

      POP: US, IT, FR, CA, ES

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    • This category includes generic educational keywords - “students”, “education”, and “online school”, as well as more specific keywords, such as universities - “university admissions”, tutoring - “elementary school tutoring”, degrees - “online education degree”, learning tools “dictionary”, and testing and test prep - “educationboardresults”.

      Use it to target education offers:

      • tutoring sites and virtual education platforms,
      • test preparation and test prep courses,
      • language training products,
      • online learning products and platforms, including “nano-degree” programs,
      • school supplies, including educational products and textbooks.
      Subcategories
      Keywords
      Areas of study such as “learn english”, “physics”, “music lessons”, “nursing school”, “spanish language learning”, or “anthropology”
      Degrees and programs such as “bachelor degree”, “master degree”, “mba degree”, “high school diploma”, or “preschool programs”
      Generic terms such as “elearning”, “online tutoring”, “schools”, “online college”, “college information”, “learning tools”, or “school supplies”
      Types of schools such as “law colleges”, “medical colleges”, “hotel management colleges”, “business schools”, or “art school”
      TOP Keywords:

      1. “education”, 2. “it courses”, 3. “it certification”, 4. “study”, 5. “webinar”

      TOP Geos:

      PPR: US, IN, CN, KR, ID

      POP: US, DE, FR, GB, BR

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    • This a large category, including any type of movie, music or tv show keywords - “online movies”, “music streaming”, or “watchtvseries”. It includes more niche types of entertainment, such as anime - “anime manga”, Bollywood - “bollywood songs” or celebrity gossip - “celebsgossipnow”.

      Use it to target any entertainment offers:

      • movie and tv streaming services and subscription services,
      • music streaming services and streaming plan offers, including podcast subscriptions,
      • event ticket affiliate programs, including discount event and attraction tickets,
      • celebrity gossip or celebrity news affiliate programs.
      Subcategories
      Keywords
      Movies and television such as “bollywood movies”, “watch tv online”, “korean drama”, “stream tv shows”, or “watchepisodeseries”
      Celebrity fan sites such as “celebrity news”, “kpopfans”, “videodramafans”, or “celebrity fashion”
      Generic terms such as “movie tickets”, “music videos”, “best streaming services”, “entertainment apps”, and “punjabi songs”
      TOP Keywords:

      1. “movies online”, 2. “streaming”, 3. “tv series”, 4. “stream”, 5. “cartoons”

      TOP Geos:

      PPR: US, GB, IN, CA, CN

      POP: US, JP, DE, GB, CA

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    • This category includes all family related keywords, among others family history, such as genealogy - “ancestry genealogy” and family trees - “family tree”, as well as family life cycle stages and life events, such as child rearing - “parenting tips” or “child care”, marriage - “wedding planners” or “wedding photography”, birthdays - “birthday greeting cards”, and retirement “retirement planning”.

      Use it to target any family related offers, such as:

      • genealogy and genetic genealogy/DNA affiliate programs,
      • baby related products, such as baby food, clothing, and diaper services,
      • special occasions, such as wedding jewelers, party supplies, and invitations,
      • senior affiliate programs, such as medical alert systems, hearing aids, assisted living and senior care programs.
      Subcategories
      Keywords
      Generic family history such as “ancestry dna”, “genealogy”, “family search”, “heritage”, “genealogy records”, or “family tree”
      Child related such as “babysitting”, “nannies”, “kids activities”, “baby toys”, or “baby products”
      Generic family milestones such as “weddings”, “maternity”, “divorce”, “funeral”, “parenting”, and “obituary searches”
      Senior related such as “active senior living”, “senior living options”, “senior living homes”, “assisted living”, and “senior independent living”
      TOP Keywords:

      1. “lifestyle”, 2. “baby gear”, 3. “family”, 4. “senior living homes”, 5. “ancestors”

      TOP Geos:

      PPR: US, GB, CA, DE, CN

      POP: US, FR, GB, DE, PL

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    • This is a large category, including subcategories such as loans - “auto loans”, cryptocurrency - “bitcoin mining”, banking - “online bank account”, investments - “investment opportunities”, taxes - “tax service”, credit cards - “prepaid credit cards”, and stocks - “stock trading”.

      Use it to target any financial offers:

      • tax related products, such as tax software and tax preparation services,
      • crypto offers, including cryptocurrency exchanges, hardware wallets, and cryptocurrency tax software,
      • loans, including loan refinancing services, home loans, payday loans and personal loans,
      • credit card offers, credit scoring, and financial services,
      • stock trading and investment offers, such as stock and forex training programs, trading platforms, and investment services,
      • credit services, including credit scores, credit repair and credit builder loan programs.
      Subcategories
      Keywords
      Loans such as “payday loans”, “small loans”, “auto loans”, “personal loans”, “compare reverse mortgage”, and “consolidating debt”
      General investing such as “investment”, “stock exchange”, “stock trading”, “online trading”, or “binary options”
      Cryptocurrency such as “crypto”, “cryptocurrencies”, “bitcoins”, and “ether wallet”
      TOP Keywords:

      1. “trading”, 2. “credit cards”, 3. “financial service”, 4. “cryptocurrency”, 5. “stocks”

      TOP Geos:

      PPR: US, IN, DE, CN, GB

      POP: US, DE, FR, GB, ES

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    • This category includes subcategories, such as restaurants - “italian restaurant philadelphia”, recipes - “vegetarian recipes” and meal delivery - “chinese food delivery”.

      Use it to target any food or restaurant offers:

      • food delivery services, including specialty products such as organic produce, gluten-free or locally made products, ethically sourced meats, or gourmet food gifts,
      • grocery delivery services,
      • ingredient-and-recipe meal kit programs,
      • wine clubs and coffee and tea programs.
      Subcategories
      Keywords
      Ordering food such as “online food ordering”, “order pizza”, “restaurant deals”, or “chinese food delivery”
      Restaurants such as “restaurant guide”, “southernfreshrestaurant”, “usarestaurantreview”, or “3starrestaurants”
      Preparing food such as “martini recipes”, “korean cooking”, “hawaiian recipes”, “vegetarian recipes”, “gumbocooking”, and “dessert recipes”
      TOP Keywords:

      1. “food”, 2. “recipes”, 3. “cooking”, 4. “wine”, 5. “food delivery”

      TOP Geos:

      PPR: US, IN, CN, RU, GB

      POP: US, GB, FR, DE, ES

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    • This category includes subcategories, such as online gaming - “browser game”, board games - “chess games”, casinos - “online casino games”, lottery - “lottery tickets”, and sports betting - “sports betting picks”.

      Use it to target any gaming offers:

      • including online gaming, casino and betting offers,
      • gaming accessories, including headsets and controllers, and gaming PCs,
      • boosting services and in-game guides,
      • sports betting platforms.
      Subcategories
      Keywords
      Online gaming such as “computer gaming”, “popular games”, “play games online”, “pc game updates”, “game cheats”, or “pc games”
      Casino-related Casino-related, such as “gambling”, “online poker”, “online casino”, “casino slots”, and “casino games”
      Lottery such as “online lottery”, “galottery”, “lotterypost”, “lottery tickets”, or “lotto”
      Board games such as “twister”, “scrabble”, “board game”, “bingo games”, “worldofmonopoly”, “chess games”, “exploding kittens”, and “board games”
      Sports betting such as “sports betting picks”, “betting news”, or “sports betting tips”
      TOP Keywords:

      1. “online games”, 2. “flash games”, 3. “gaming”, 4. “gamer”, 5. “games”

      TOP Geos:

      PPR: CN, US, RU, TW, GB

      POP: US, FR, DE, GB, IT

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    • This category includes subcategories, such as gift baskets - “edible gift baskets”, general gifts - “chocolate gifts”, coupons - “online store coupons”, gift cards - “shoesgiftcards”, and rewards programs - “cashback rewards programs”.

      Use it to target any gift or rewards offers:

      • gift basket affiliate programs,
      • survey sites and programs that allow people to earn rewards for doing activities online,
      • coupon sites and cashback programs,
      • gift card programs.
      Subcategories
      Keywords
      Gift related such as “floristgiftbasket”, “gift shops”, “gift ideas”, “gift box ideas” and “unique gifts”
      Gift cards such as “prepaid gift cards”, “free gift cards”, and “giftcardnew”
      Rewards related such as “rewardsss”, “rewardsofficial”, “rewards card”, “getrewards”, “coolrewardsclub”, or “earn rewards”
      TOP Keywords:

      1. “coupons”, 2. “deals”, 3. “flowers”, 4. “coupon codes”, 5. “reward cards”

      TOP Geos:

      PPR: US, AR, PE, MX, CO

      POP: FR, US, DE, ES, CA

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    • This category is for health-related keywords, such as general health keywords - “health services”, “nutrition”, “familydoctor”, “affordable health care” as well as health subcategories, such as dental - “dental implant clinic”, vision - “dry eye medicine”, diet/weight loss - “diet plans”/”weight loss products”, pharmacy - “online pharmacy”, and supplements - “buycbdoil”.

      Use it to target any health or wellness offers:

      • weight loss, dietary and natural health supplements, and prebiotic and probiotic supplements,
      • CBD oil and CBD-based health products,
      • dental implants,
      • wearable devices that track your health,
      • diet plan affiliate programs.
      Subcategories
      Keywords
      Diseases such as “breast cancer”, “lung cancer treatment”, “diabetes”, “schizophrenia”, “kidney disease”, or “herpes”
      Doctors such as “dietdoctor”, “doctor finder”, “hospitals”, and “topwebdoctors”
      Vitamins and supplements such as “memory supplements”, “vitamin”, “diet pills”, “best herbal supplements”, or “dietary supplements”
      General health care such as “skin care”, “weight loss”, “detox”, and “dental implants”
      TOP Keywords:

      1. “supplements”, 2. “health”, 3. “healthcare”, 4. “diet”, 5. “vitamins”

      TOP Geos:

      PPR: BR, US, RU, IN, ID

      POP: FR, US, GB, DE, ES

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    • This category includes keywords for a variety of hobbies, such as knitting, crocheting, and sewing - “knitting patterns”, “crochet stitches”, and “sewing tutorials”, scrapbooking - “scrapbook paper”, photography - “diyphotography”, and collecting - “diecast models”, “charmingcollectables”, and “action figure collection”.

      Use it to target any hobby offers:

      • such as stamp and coin collectors’ offers,
      • art affiliates, scrapbooking partners, woodworking affiliate, and arts and crafts affiliate programs,
      • model railroad and diecast models affiliate programs.
      Subcategories
      Keywords
      Hobby instruction such as “sewing tutorials”, “photography tips”, “sewing classes”, “scrapbooking ideas”, “tutorial crochet”, and “stitchsewingguide”
      Types of hobbies such as “photography”, “drawing”, “knitting”, “scrapbooking”, or “origami”
      Hobby supplies such as “buy crochet kits”, “art supplies”, “sewing supplies”, “craft supplies”, or “buy quilting supplies”
      TOP Keywords:

      1. “instruments”, 2. “music equipment”, 3. “art”, 4. “paintings”, 5. “photo sharing”

      TOP Geos:

      PPR: US, GB, RU, CN, DE

      POP: US, FR, DE, CA, GB

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    • This category includes all keywords relating to homes and gardens, such as home decor - “home decor products”, home remodeling and repair - “kitchen remodeling contractor”, “appliance parts”, and “hvac repair”, furniture - “king mattress”, “furniture deals”, and gardening - “plant seeds”, “gardening tools”, and “hydroponics systems”.

      Use it to target any home and garden offers:

      • home decor, interior design, furniture, and mattresses,
      • home improvement services,
      • gardening affiliate programs, hydroponic kits, heirloom seeds, gardening tools, and gardening gifts.
      Subcategories
      Keywords
      Appliances such as “home appliances”, “kitchen appliances”, “appliance repair”, “household appliances”, or “laundry appliances”
      Furniture such as “furniture deals”, “kids furniture”, “leather furniture”, “toddler furniture”, “bedroom furniture sets”, and “furniture store”
      Home improvement such as “bathroom remodel”, “carpet cleaning”, “kitchen remodeling”, “home renovation”, and “kitchen design ideas”
      Gardening such as “californiagardenclubs”, “gardeningknowhow”, “home gardening”, “gardening tips”, “garden design”, “gardening equipment”, and “gardening supply catalogs”
      TOP Keywords:

      1. “furniture”, 2. “design”, 3. “home decor”, 4. “outdoor furniture”, 5. “gardeners”

      TOP Geos:

      PPR: US, IN, CN, GB, CA

      POP: US, FR, DE, GB, IT

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    • This category includes all keywords relating to hosting - “web hosting providers”, “file hosting”, “secure cloud hosting”, and “dedicated servers” and domain names - “buy domain name”, “domain parking”, “domain registration”, and “domain purchase”.

      Use it to target any hosting or domain offers:

      • web hosting platforms, including WordPress hosting, cloud hosting, dedicated account hosting providers, and VPS hosting services,
      • domain name affiliate programs for referring new customers to domain name registrars.
      Subcategories
      Keywords
      Hosting such as “webhosting”, “secureserver”, “online storage”, “hosting packages”, “adult video hosting”, “hostingreviews”, or “email hosting”
      Domains such as “domainparking”, “domain name registration”, “websitetrafficrankings”, “website traffic”, “discount domains”, and “checkdomain”
      TOP Keywords:

      1. “videohosting”, 2. “web hosting”, 3. “file hosting”, 4. “domain”, 5. “hosting”

      TOP Geos:

      PPR: US, RU, DE, TW, IN

      POP: US, GB, ES, DE, FR

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    • This category includes all keywords relating to different types of insurance - “funeral insurance”, “home insurance”, “health insurance”, “pet care insurance” as well as generic insurance terms - “medicare plans”, “insurance quote”, “insurance brokers”.

      Use it to target any insurance offers:

      • affiliate programs for specific types of insurance, such as auto insurance, health insurance, life insurance and even pet insurance.
      Subcategories
      Keywords
      Types of insurance such as “cheap auto insurance”, “health insurance plans”, “unemployment insurance”, “home insurance”, or “best dental insurance”
      Insurance terms such as “insurance claims”, “benefits”, “insurance premiums”, “insurance agents”, “insurance services”, and “supplemental insurance”
      TOP Keywords:

      1. “insurance”, 2. “auto insurance”, 3. “car insurance”, 4. “auto insurance companies”, 5. “insurance brokers”

      TOP Geos:

      PPR: BR, US, IN, CN, AR

      POP: US, GB, CA, FR, ES

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    • This category includes all keywords relating to the internet and portals, such as website building - “homepage templates”, “linkshortener”, “stock photos”, “website templates”, VPNs - “best vpn services”, “vpnoffers”, “vpn for android”, “vpn access” and ecommerce platforms - “ecommerce shopping platform”, “b2b ecommerce”, “ecommerce plugins”.

      Use it to target any internet offers:

      • website builders, website building tools and website design software,
      • ecommerce platforms and tools,
      • VPN providers and services.
      Subcategories
      Keywords
      Internet related such as “internet connection”, “internet speed”, “website traffic rankings,” “online internet marketing”, “internet security tips”, and “internettutorials”
      Portal related such as “student portal”, “job portal”, “ourguestsportal”, “ebook portal”, “geoportal”, “myemploymentportal”, or “paitentportal”
      TOP Keywords:

      1. “homepage templates”, 2. “internet”, 3. “url shortener”, 4. “vpn”, 5. “browser”

      TOP Geos:

      PPR: US, IN, IL, RU, KR

      POP: US, DE, FR, ES, GB

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    • This category is for ISP and telecommunication related keywords, such as VoIP services - “voip phone installations”, “best voip service”, wireless services - “wireless internet services”, “wireless plan”, “wireless data card”, internet services - “broadband services”, “internet service provider”, and pre-paid phone cards - “prepaid cellphone”.

      Use it to target any internet service provider or telecommunication offers:

      • internet services affiliate programs,
      • telephone and electronics retailers,
      • voice, broadband, and other wireless services and pay-as-you-go prepaid wireless services,
      • pre-paid phone cards and VoIP services.
      Subcategories
      Keywords
      Internet services such as “residential internet services”, “broadband internet”, “internet providers”, and “best internet plans”
      Portal related such as “travelportal”, “employee portals”, “student portal”, “job portal”, “revenueportals”, and “college portals”
      TOP Keywords:

      1. “mobile phone”, 2. “voip”, 3. “cell phone plan”, 4. “carrier”, 5. “high speed internet”

      TOP Geos:

      PPR: US, EC, CN, IN, BR

      POP: US, DE, IT, FR, ES

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    • This category includes keywords for job search websites - “best job sites”, “employment job openings”, resumes and CVs - “example resume”, recruitment services - “employment recruitment”, and home office jobs - “work from home”.

      Use it to target any job or career offers:

      • online job boards and job recruitment services,
      • resume builder and resume writing services,
      • job training and career coaching service,
      • work from home opportunities.
      Subcategories
      Keywords
      Types of jobs such as “part time jobs”, “technical jobs”, “entry level jobs”, “retail jobs”, or “trucking jobs”
      Job hunting tools such as “job training”, “resume”, “job posting board”, “smart resume tips”
      Work from home such as “work from home”, “freelance jobs”, “top3workathome”, “makemoneyonlinefromhome”, and “workfromhomeoptionuk”
      Job hunting such as “job recruitment sites”, “jobresumesample”, “job postings”, “job training”, “job opportunities”, and “career search”
      HR terms “worksitesafety”, “employee training”, or “employee benefits”
      Geographical or specific job searches such as “work in japan”, “workintexas”, and “workinsports”
      TOP Keywords:

      1. “jobs”, 2. “find a job”, 3. “business cards”, 4. “job search”, 5. “career”

      TOP Geos:

      PPR: US, IN, BR, CN, GB

      POP: US, DE, BR, ES, FR

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    • This category includes keywords for government services - “property records”, “public records”, “estate taxes”, “parking tickets”, “government grants” and legal services - “find lawyers”, “legalinfo”, “bestlawyers”, “divorce lawyers”, “divorce forms online”.

      Use it to target any law offers:

      • legal assistance and legal services,
      • legal forms and contracts,
      • business automation software for attorneys and legal document automation software,
      • government grants.
      Subcategories
      Keywords
      Types of lawyers such as “immigration lawyer”, “divorce lawyers”, “auto accident attorney”, “personal injury lawyer”, “disability law attorneys”, or “duilawyerlosangeles”
      Legal services such as “bestlawyers”, “find lawyers”, “legal aids”, “legal forms”, or “legalcontracts”
      Government services such as “israel national”, “attorneygeneral”, “government assistance”, “government grants”, “government loans”, “government records”, or “delawareonline”
      TOP Keywords:

      1. politics”, 2. “postal service”, 3. “government administration”, 4. “election”, 5. “auto accident attorney”

      TOP Geos:

      PPR: US, IN, CN, BR, NG

      POP: US, FR, DE, GB, ES

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    • This category includes keywords for media - “mediamarketing”, “television network”, “digital media agency” and events - “miami events”, “tickets to broadway”, “music events”, “wedding planners”, “festival tickets”.

      Use it to target any media or event offers:

      • ticket affiliate programs, including tickets to major events such as concerts, theater, festivals, and sporting events.
      Subcategories
      Keywords
      Tickets and ticketing services such as “event tickets”, “online ticketing”, “buy tickets”, “festival tickets”, and “concert tickets”
      Tickets and ticketing services such as “event tickets”, “online ticketing”, “buy tickets”, “festival tickets”, and “concert tickets”
      Events such as “film festivals”, “music festival”, “event management”, “lgbt festivals”, or “concert tour dates”
      Event venues such as “theatrecentre”, “movie theatre times”, “wedding venues”, or “conference venues”
      TOP Keywords:

      1. “media”, 2. “tv shows”, 3. “wedding”, 4. “television network”, 5. “events”

      TOP Geos:

      PPR: BR, US, IN, RU, DE

      POP: US, GB, FR, DE, BR

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    • This category is for news related keywords, including keywords such as “breaking news”, “weather forecast”, “financial news”, “journal online”, “science news”, and “globalnews”.

      Use it to target any news offers:

      • newspaper affiliate programs,
      • news subscriptions or news magazine subscriptions.
      Subcategories
      Keywords
      Generic news terms such as “news reports”, “breaking news”, “online news”, “news new zealand”, “daily news”, and “latest news”
      TOP Keywords:

      1. “enews”, 2. “news”, 3. “headlines”, 4. “news reports”, 5. “weather”

      TOP Geos:

      PPR: US, CN, RU, SO, DZ

      POP: US, DE, FR, IT, GB

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    • This category includes keywords for real estate listings - “real estate listing”, “mls listing”, home sales - “homes for sale”, apartment/condominium rentals - “apartment for rent”, ”condo rental”, and real estate licensing - “real estate sales exam”.

      Use it to target any real estate offers:

      • online real estate sales courses,
      • short-term rental properties, including apartment rentals,
      • property listing sites,
      • property management software.
      Subcategories
      Keywords
      Home buying such as “buyingrealestate”, “real estate listings”, “torontomls”, “brooklynrealestate”, “bestrealestatedeals”, “homes 4 sales”, “realtorsbellingham”, or “buying foreclosed homes”
      Realtor and MLS terms such as “johanrealty”, “southfloridamls”, “bnymls”, “gardenstatemls”, “homeplanrealty”, or “arearealty”
      Apartment hunting services such as “apartment for rent”, “low income apartments”, “luxury apartments”, “apartment search”, “easy apartment rentals”, and “homes for rent”
      TOP Keywords:

      1. “homes”, 2. “realtors”, 3. “apartments”, 4. “real estate”, 5. “buy house”

      TOP Geos:

      PPR: US, RU, UA, CN, CA

      POP: US, GB, ES, DE, FR

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    • This category includes keywords for religious learning - “bible school online”, “islamicstudies”, “catholic bible study”, “christian teachings” and spiritual divination - “chinese astrology”, “daily love horoscopes”, “psychic reading”, “spiritual podcasts”.

      Use it to target any religious or spiritual offers:

      • Christian bookstores, books and cards, religious and spiritual stores,
      • inspirational faith-based products,
      • Christian learning and home-schooling materials,
      • psychic reading and astrology services,
      • online spiritual shops, selling crystals, incense, tarot cards, essential oils, and spell candles.
      Subcategories
      Keywords
      Religious studies such as “biblehub”, “biblestudytools”, “myjewishlearning”, “islamonline”, and “hindupedia”
      Religions of the world such as “orthodoxchristianity”, “satanicchurch”, “churchofjesuschrist”, “baptisttheology”, or “beginningcatholic”
      Astrology such as “astrology”, “horoscopes”, “tarot”, “divination”, or “numerologist”
      Spirituality such as “spiritualityandpractice”, spirituality”, “inspirational articles”, “spiritual meditation”, and “spiritual beliefs”
      TOP Keywords:

      1. “christianbook”, 2. “bible study”, 3. “bible study tools”, 4. “religion”, 5. “spirituality”

      TOP Geos:

      PPR: JP, US, DE, DZ, GB

      POP: US, ES, IT, FR, DE

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    • This category includes keywords for brick-and-mortar stores or retail shops that have a physical presence, offering its products and services to its customers face-to-face.

      Use it to target any retail offers:

      • retail affiliate programs for brick-and-mortar stores with a strong online presence and a large selection of goods for customers to browse through,
      • niche and specialty retail affiliate programs for brick-and-mortar stores,
      • department store affiliate programs.
      Subcategories
      Keywords
      Generic retail such as “hardware store”, “drug store”, “food retailer”, and “retailor”
      TOP Keywords:

      1. “department stores”, 2. “retail”, 3. “drug store”, 4. hardware store”, 5. “baby store”

      TOP Geos:

      POP: US, DE, GB, FR, ES

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    • This category includes general search keywords - “job search engine”, “search portal”, “search websites” as well as keywords for SEO/Search Engine Optimization - “seo tutorials”, “seo tools”, “seo services”, “seo optimization”, “search engine marketing”.

      Use it to target any search offers:

      • SEO and SEM affiliate programs, including seo courses, seo plugins, seo and sem tools, keyword research tools, and seo agencies.
      Subcategories
      Keywords
      Generic search terms such as “search bar”, “searchengines”, “search engines”, and “search websites”
      SEO and SEM keywords such as “seo backlinks”, “seo campaigns”, and “search engine marketing tips”
      TOP Keywords:

      1. “search”, 2. “search engine”, 3. “search bar”, 4. “find”, 5. “webmaster”

      TOP Geos:

      PPR: US, IN, RU, DE, KR

      POP: US, DE, ES, BR, FR

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    • This category includes keywords for brick-and-mortar stores or retail shops that have a physical presence, offering its products and services to its customers face-to-face as well as online retailers, including retail platforms and niche shopping sites.

      Use it to target any shopping offers:

      • online retailers, ecommerce, and online retail platforms,
      • comparison shopping sites,
      • retail affiliate programs for brick-and-mortar stores with a strong online presence and a wide selection of goods for customers to browse through,
      • niche and specialty retail affiliate programs for brick-and-mortar stores,
      • department store affiliate programs.
      Subcategories
      Keywords
      Generic shopping terms such as “discounts”, “retail”, “ecommerce”, “wholesale”, “flower shopping”, “clothes shopping”, or “mystery shopper program”
      TOP Keywords:

      1. “shopping”, 2. “online shopping”, 3. “clothes”, 4. “marketplace”, 5. “wholesale”

      TOP Geos:

      PPR: US, CN, CA, IN, GB

      POP: US, FR, DE, GB, CA

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    • This category is for all social media related keywords, such as general social media - “online communities”, “make friends online”, “free chat rooms”, “meetup groups” as well as those for social media management - “social media management”, “social engagement platform”, “social media monitor”, “social media analysis”, and “social media branding”.

      Use it to target any social media offers:

      • social media affiliate programs, including social media management tools and social media search engines.
      Subcategories
      Keywords
      Generic social media terms such as “social networking platform”, “make friends online”, “online chat”, “sharing videos”, or “group chat”
      Social media management terms such as “social media marketing”, “blogging tools”, and “web analytics tools”
      TOP Keywords:

      1. “chat”, 2. “lifestyle”, 3. “social”, 4. “messaging”, 5. “sharing videos”

      TOP Geos:

      PPR: US, IN, BR, JP, DE

      POP: US, FR, DE, GB, IT

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    • This category is for all software related keywords, such as “antivirus”, “cybersecurity”, “blockchain”, “video sharing”, “malware removal”, “spyware removal” and “software updates”.

      Use it to target any software offers:

      • software affiliate programs, including accounting software package, tax filing software, parental control apps,
      • virus protection and computer security software.
      Subcategories
      Keywords
      Generic software terms such as “malware”, “video download”, “java technology”, “blockchain”, and “software download”
      TOP Keywords:

      1. “antivirus”, 2. “software”, 3. “download”, 4. “uploads”, 5. “file sharing”

      TOP Geos:

      PPR: US, IN, BR, RU, ID

      POP: US, DE, ES, FR, GB

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    • This category is for all sports and fitness keywords, such as general sports terms - “worldcupfootball”, “bodybuilding”, “wrestling matches”, “football results”, “ice hockey schedule”, fitness and exercise - “fitness training”, “exercise workouts online”, “fitness tips”, “beginner workout routine”, “fitness classes”, and sports gear - “workout gear”, “sports shoes”, “cycling gear”, “sports hoodies”, “golf balls”.

      Use it to target any sports and fitness offers:

      • online and brick-and-mortar sports retailers, including sports apparel, equipment and gear, and officially licensed sports merchandise,
      • sporting events and sports memorabilia,
      • home gym equipment,
      • workout affiliate programs.
      Subcategories
      Keywords
      Types of sports such as “koreabaseball”, “boxing”, “worldcupfootball”, “gymnastics”, “weightlifting”, “live cricket”, and “usahockey”
      Sports apparel such as “running shoes”, “swimwear”, “sports apparel”, “sports bra”, “fitness trackers”, and “sports jerseys”
      Exercise and fitness such as “home gym”, “fitness bike”, “rowing machines”, “workout plan”, “crossfitendurance”, or “personal trainer”
      Sports events and media such as “sports tickets”, “live football tv”, “sports channel”, “wimbledon”, “dublinmarathon”, or “sports tournaments”
      TOP Keywords:

      1. “diving”, 2. “scubadiving”, 3. “skateboarding”, 4. “skaterspro”, 5. “sports”

      TOP Geos:

      PPR: US, RU, DE, CN, EG

      POP: US, FR, DE, GB, ES

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    • This category is for all travel related keywords, such as airlines - “airline tickets”, flights - “book flights”, hotel accommodations - “hotel deals”, sightseeing - “sightseeing tours”, travel insurance - “travel insurance”, tours - “iceland tour”, and travel necessities - “luggage”.

      Use it to target any travel offers:

      • flight, hotel and accommodations and car rental booking platforms,
      • travel price comparison sites,
      • tour and travel package affiliate programs.
      Subcategories
      Keywords
      Generic travel terms such as “airline tickets”, “online booking”, “travel coupons”, “travel attractions”, “travel agencies”, or “travel insurance”
      Hotels and travel accommodations such as “vacation homes”, “londonhotels”, “luxury hotels”, and “oceanfront hotels”
      Airlines and flights such as “airfare deals”, “airline tickets”, “cheapflights”, “air tickets”, “book flights”, or “best airfare deals”
      Transportation such as “national rail”, “airportparkingreservations”, “trains”, “spacetravel”, or “group kayak tours”
      TOP Keywords:

      1. “hotels”, 2. “travel”, 3. “flights”, 4. “online booking”, 5. “airline”

      TOP Geos:

      PPR: US, RU, CN, TW, JP

      POP: US, ES, DE, PL, FR

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    • This category is for all vehicle keywords, including automotive sales - “trucks for sales”, “car sales”, “rv camper dealer”, car reviews - “electric car reviews”, car parts - “auto parts”, used auto parts”, electric cars - “best electric cars”, “hybrid suv” and vehicle rentals - “suv rental deals”, “rental car”, “jet rental”, “semi truck rentals”.

      Use it to target any vehicle offers:

      • car, truck, or van rentals,
      • car and truck selling and repair platforms,
      • auto parts, accessories, and car care products,
      • motorcycle clothing, helmets, parts, and accessories,
      • tire affiliate programs.
      Subcategories
      Keywords
      Vehicle sales such as “carsforsale”, “buy motorcycle”, “usedcaronlineguide”, “trucks for sale”, “auto sales”, or “car lease deals”
      Vehicle repairs such as “used auto parts”, “automotive repair tools”, “vehicle brake repairs”, “windshield repairs”, and “diesel engine repair”
      Parts and accessories such as “motorcycle helmet”, “floor mats”, “car accessories”, “4 wheel parts”, “used car parts”, or “vehicle gps tracker”
      Vehicle rentals such as “suv rental deals”, “rental cars”, “truck rental”, “private jet rental”, “van rental”, “rv rental”, or “yacht rental dubai”
      TOP Keywords:

      1. “cars”, 2. “bike gear”, 3. “car rental”, 4. “car parts”, 5. “suv”

      TOP Geos:

      PPR: US, RU, CN, GB, BD

      POP: DE, US, FR, GB, IT

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Adult Categories

    • This category includes all keywords related to adult dating, such as “sex dating”, “adult affair dating”, “casual dating”, “nearby sex” and “hookups”.

      Use it to target adult or casual dating offers:

      • adult dating sites and adult dating programs,
      • hookup apps.
      Subcategories
      Keywords
      Generic casual dating terms such as “sex dating”, “freehookup”, “adult affair dating”, “guaranteed sex date”, and “casual sex”
      TOP Keywords:

      1. “casual sex”, 2. “adult affair dating”, 3. “adult dating”, 4. “dating services”, 5. “sex dating”

      TOP Geos:

      PPR: US, CN, DE, IN, GB

      POP: US

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    • This category includes all keywords related to escorts, such as “escorts”, “sex escort”, “call girls”, and “hookups”.

      Use it to target any escort offers:

      • adult dating sites and adult dating programs,
      • escort services, escort sites, and escort search engines.
      Subcategories
      Keywords
      Generic escort terms such as “localescortpages”, “escortforu”, “escort forum”, “escortmilan”, and “escortmeetings”
      TOP Keywords:

      1. “escorts”, 2. “escort”, 3. “call girls”, 4. “sex escort”, 5. “escort find”

      TOP Geos:

      PPR: CN, DE, US, IN, IT

      POP: US, DE, GB, FR, CA

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    • This category includes keywords such as “gay porn”, “gay dating”, “gay male tube”, “pride hoodies”, “pride rings”, “pride flags”, and “pride counseling”.

      Use it to target any gay offers:

      • gay dating sites, including those targeting HIV positive singles, nonbinary singles, gay cubs and bears, and gay senior singles,
      • gay fashion brands, queer-owned clothing brands, gender-inclusive clothing brands, and LGBT pride merchandise affiliate programs,
      • gay porn tube sites.

      Expert tip:

      • “Pride” and “queer” keywords are categorized with both Gay and Lesbian categories.
      Subcategories
      Keywords
      Gay porn sites and generic terms such as “gay porn”, “gay male tube”, “gay dating”, “nudegaywrestlingvideos”, and “moviesgaybears”
      Pride and queer keywords such as “queer cinema”, “pride flags”, “lgbt events”, “pridecounseling”, and “queerreads”
      TOP Keywords:

      1. “thegay”, 2. “nudegaywrestlingvideos”, 3. “twinks”, 4. “gay porn”, 5. “gay dating”

      TOP Geos:

      PPR: CN, US, RU, DE, KZ

      POP: US, DE, FR, GB, IT

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    • This category includes keywords that do not belong to the other adult categories, for example “sexstories”, “adult comics”, “adultmaturepics”, “porn galleries”, “bondage”, “sexy pics”, and “premiumhentai”.

      Use it to target any general adult offers:

      • Adult RON offers.
      Subcategories
      Keywords
      Generic adult terms such as “hardcore”, “nudity”, “milf”, “bdsm”, “scat erotica”, “animehentai” and “nude celebs”
      Erotic literature such as “erotica”, "realhindisexstories", "newhindisexstories", and “literotica”
      TOP Keywords:

      1. “porn”, 2. “adult”, 3. “sex”, 4. “hardcore”, 5. “adult pornography”

      TOP Geos:

      PPR: IN, US, DE, CN, VN

      POP: US, DE, FR, SE, GB

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    • This category includes such keywords as “lesbian porn”, “dyke porn”, “lesbian dating”, “lesbian tube”, “pride hoodies”, “pride rings”, “pride flags”, and “pridecounseling”.

      Use it to target any lesbian offers:

      • lesbian dating, including bisexual woman dating, senior lesbian dating and lesbian hookup sites,
      • lesbian fashion brands, queer-owned clothing brands, gender-inclusive clothing brands, and LGBT pride merchandise affiliate programs,
      • lesbian tube.

      Expert tip:

      • “Pride” and “queer” keywords are categorized with both Gay and Lesbian categories.
      Subcategories
      Keywords
      Generic lesbian terms such as “leather dyke", "lesbian bdsm", “lesbians”, and “lesbiangirl”
      Pride and queer keywords such as “queer cinema”, “pride flags”, “lgbt events”, “pridecounseling”, and “queerreads”
      Lesbian porn such as "lesbian tube", "lesbianxxxclips", "lesbotubes", "xxxlesbianfilms", or "lesbianfuckstube”
      TOP Keywords:

      1. “lesbian porn”, 2. “lesbians”, 3. “lesbian tube”, 4. “young lesbians”, 5. “lesbianunlimited”

      TOP Geos:

      PPR: US, CN, RU, DE, IN

      POP: JP, US

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    • This category includes such keywords as “sex toys”, “sex dolls”, “dildos”, “vibrators”, and “adult stores”.

      Use it to target any sex toy offers:

      • online adult retailers and ecommerce sites,
      • sextoys, lubricants, bondage gear and other sex accessory affiliate offers.
      Subcategories
      Keywords
      Generic sex toy terms such as "xxx sex toys", "dildos", "straplesdildo", "sex gear", "sex dolls”, and “latex”
      Sex toy retailers such as “adult stores", “adultsupercenters", “sex shop", or “adultplanet”
      TOP Keywords:

      1. “sex toys, 2. “dildos”, 3. “sex dolls”, 4. “latex”, 5. “sex game”

      TOP Geos:

      PPR: US, CN, DE, RU, GB

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    • This category includes such keywords as “porn videos”, “hd porn”, “adult video”, “hotsexvideotube”, and “sex tube”.

      Use it to target any tube offers:

      • porn tube sites and porn network affiliate programs,
      • niche tube sites, such as BDSM, tranny/transvestite, amateur, cumshot, MILF.
      Subcategories
      Keywords
      Generic tube terms such as "porn videos”, “adult pornography”, “sexvideo”, “germanpornoxxx”, and “maturepornvids”
      Types of tube sites such as “squirtingporn”, “interracialxxxvids”, “bigdickdoggystyle”, or “amateurxporn”
      TOP Keywords:

      1. “porn”, 2. “hdporn”, 3. “porno”, 4. “sexvideo”, 5. “spanish porn”

      TOP Geos:

      PPR: IN, US, DE, CN, JP

      PPR: US, JP, DE, FR, GB

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