Getting Started.

1. 1.1 To get an idea, can you describe what TONIC. does in a few words?

   TONIC. offers you the option to monetize your Native, Social, Search, Display and Organic Website traffic with our Tier1 search feed. The trick is that the monetization flow passes through our ppc landing pages, which contain related keywords according to the user’s initial interest. By clicking one of the keywords, the user is shown ads of our Tier1 search feed provider. By having information about the initial interest (ad) and the specific interest (keyword) of the user, highly targeted ads with an outstanding conversion rate can be delivered.
   The term “ppc landing pages” describes the domains TONIC. registers for your campaign only. The domain names match the vertical of your campaign. The ppc landing pages only show the related keywords, to deepen the interest of the user and to serve him the best fitting ads for his interest.
   For some traffic types, the monetization flow also includes intermediate content pages. To get an idea for the different click flows for each traffic type, please click HERE.

2. 1.2 Am I eligible to become a TONIC. publisher and where can I apply?

   You are an experienced Online Marketer and Media Buyer? You want to work with us professionally and you have budget which is more than just “peanuts”? If you are looking to expand your existing business or you are searching for new, unlockable revenue streams to fulfill your objectives? Then we definitely should consider working together!
   Click HERE to apply for your free TONIC. account.

3. 1.3 How can I get in touch with you guys from TONIC.?

   For any questions you may have, do not hesitate to get in touch with us!
   Just shoot us an email via publisher@tonic.com and we will get back to you in no time! By the way, as a publisher at TONIC. you will get a dedicated account manager, who is assigned directly to you. Your account manager is of course contactable directly for you via mail, messenger or personally.

Traffic.

1. 2.1 What kind of traffic can be monetized at TONIC.?

   At TONIC. you have the opportunity to monetize different sorts of traffic types. Currently we are accepting Native, Social, Search, Display and Organic Website traffic. Monetization of other kinds of traffic is currently not possible. To get an idea for the different user flows for each traffic type, please click HERE.
   Please note, that traffic coming from Social and Search cannot be sent directly to a ppc landing page, but needs to go through an intermediate content page first, that must be approved by our TONIC. Compliance Team as well as our Tier1 feed provider. Further information about our requirements can be requested from your account manager.

2. 2.2 Which pre–approved networks & sources can I buy from?

   Currently we are allowing the following native networks: Taboola, Outbrain, MGID and RevContent as well as several leading social media platforms. The best way would be to discuss the kind of traffic you want to send to TONIC. with us first. We are always happy to check and approve new networks & platforms, so feel free to reach out to us if you have new ideas.

3. 2.3 Which geos, verticals & devices does TONIC. support?

   You can basically monetize any available vertical on every device with us, no matter if it is Mobile, Desktop or Tablet. We only restrict certain verticals if we see a substantiated risk that could put your money in danger!
   Since TONIC. is a global company, you can work with us from anywhere around the globe. But to ensure quality standards and meet some legal criteria, we have to exclude traffic from a number of geos to be monetized with us.
   The main geos that work well with TONIC. are most English-speaking countries, as well as Europe and most Asian countries. But we are always open for new ideas, so let us know if we can explore new opportunities together!

4. 2.4 Be honest, how much daily budget do I need to be successful with TONIC.?

   To be quite frank, we are looking to work with professional media buyers with a certain budget. We do not expect that you spend a whole lot of budget with us from Day 1! But after an initial testing phase, a daily ad-spend in the four-digit range shouldn’t be a problem.

Monetization.

1. 3.1 Can I start to set up campaigns immediately ?

   When your application has been approved, you can basically start with TONIC. asap. The account setup is done in a few minutes and then just needs the approval of our Tier1 feed provider, which takes 24h maximum. When approved, you are ready to set up your first campaign!

2. 3.2 How do my creatives & ad-texts have to look and will they be reviewed?

   To successfully set up a campaign at TONIC. you have to submit the creatives and ad-texts you are going to use for your campaigns. All creatives submitted will be checked by our Compliance Team. In case there is a problem with your creative in terms of compliance, they will leave you a detailed message so you can adjust the creative accordingly.

3. 3.3 Do you monitor my traffic and what are TONIC.´s expectations regarding quality?

   Our Compliance Team is closely monitoring all the traffic that is sent to our premium feed. This is a necessity, since the quality demands from our Tier1 feed provider are indeed very high and sending spam or unqualified traffic can result in clawbacks. By checking and analyzing the incoming traffic, our Compliance Team is actively working for your success and to avoid clawbacks. Of course we are also offering a blacklist containing all sources that we identified as spam in the past, which is constantly updated.
   Still, the best way to ensure success and avoid clawbacks is to monitor the traffic on your side and to buy only from trustworthy sources in the first place. You can rest assured that we are doing everything we can in helping you maintain the highest traffic quality possible.

4. 3.4 What conversion rate is a good benchmark for my campaigns?

   You should aim for 25%-60% CR on your campaigns. If you notice that the CR is dropping below 10% we advise you to immediately stop your campaigns/traffic and adjust your targeting or add more filtering solutions on your content page to avoid sending unqualified visitors to the search feed. The conversion at TONIC. is defined as a user that reaches the ppc landing page and clicks the ad on the search results page.

Finance.

1. 4.1 What payment methods do you offer?

   Publishers can receive payments from TONIC worldwide. As payment methods we currently offer wire transfer.

2. 4.2 In which currencies do you pay out?

   We offer payments in US-Dollars ($) and Euro (€).

3. 4.3 Do I get a credit note or do I have to invoice TONIC.?

   No, sending us an invoice is not necessary. TONIC. will create a credit note for each payment which is downloadable in the “Balance History” in the TONIC. user interface.

Reporting.

1. 5.1 How granular are your reports and how can I get them?

   We provide reports on overall account performance, as well as on campaign and conversion level. Our reports can be accessed in the TONIC. Dashboard, you can pull them via our API or you can schedule email reports that will be send to your inbox. Besides our normal reporting, we are offering S2S callbacks to measure your performance in real-time.

2. 5.2 Which time zone is used in your reports?

   TONIC. reports in PST (Pacific Standard Time). This way we are aligning our reporting to those of the biggest Silicon Valley tech companies.

3. 5.3 Do you offer an API?

   Yes, we offer an API where you can pull various reports and automate the import of numbers into your tracking system. We offer a wide variation of API options, from pulling your revenue stat, get a list of your campaigns, available offers etc. As soon as your application is approved, you will get a detailed API-Documentation from us.

4. 5.4 Do you support SubIDs?

   Of course we do support up to four additional SubID parameters in the tracking URL, which will show up in all of our reports. Using those parameters, you are able to attach additional information to analyze conversions and optimize your media buying.

5. 5.5 Do you support S2S callbacks / postback / piggyback?

   Server-to-Server callbacks at TONIC. can be set either on account or campaign level and can be triggered by different events during the user flow. Just make sure to send us a parameter that matches your callback URL.

6. 5.6 Do you support the integration of 3rd party pixels?

   To increase your data insight and to optimize your mediabuying, you are able to integrate your 3rd party pixels into the TONIC. system. We currently offer integration for the major native networks as well as social media platforms and we are constantly adding more!

7. 5.7 Do you support the use of 3rd party tracking solutions?

   Most of our publishers work with an external tracking solution, e.g. Voluum. Therefore the TONIC. setup, our reporting and the API are optimized to be easily integrated in most frequently used 3rd party tracking solutions.